Instagram is cracking down on underage users…or at least attempting to.

In a recent article on EdWeek.org, writer Mark Liberman reports that new users are now being asked to disclose their date of birth, rather than just confirming that they are 13 years of age.

Instagram – a Facebook-owned company – has stepped up their efforts in trying to limit underage children’s exposure to advertisements geared toward the adult user population. These ads include advertisements for gambling and birth control.

Liberman writes, “Instagram won’t verify the provided age of new users or require existing users to provide their birthdate, which means young users could still fib to gain access. The company will, however, continue to use machine learning to enhance its ability to predict a user’s age and gender. Current users who signed up via Facebook have provided Instagram with enough age data to make informed predictions, the company claims.”

However, critics of this new policy are not necessarily swayed that this new feature will ultimately safeguard the younger user population of the app.

According to a 2019 study from Common Sense Media, Instagram is one of the most popular social media sites among teenagers.

For more information, read Liberman’s full article on EdWeek.

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