On Monday, November 4, CUE welcomed Mercedes Maskalik aboard to lead the organization’s marketing, communications, and social media strategy. 

“Mercedes is a talented and experienced marketing strategist with a proven track record for bringing authentic storytelling concepts to life through compelling, and meaningful content. I look forward to working closely with her,” said Pam Gildersleeve-Hernandez, Executive Director at CUE. 

In her new role, Maskalik will lead, develop, and execute marketing and social media strategies to increase brand awareness and promote the professional learning events offered by the organization.  Maskalik has many years of educational marketing experience under her belt. In 2007, she joined The Loomis Chaffee School, a boarding and day school in Windsor, CT, and since then, has held several senior leadership roles, most recently as the Director of Marketing and Communications at Cate School, a boarding school in Carpinteria, CA. 

A relative newcomer to California, Maskalik returned to the U.S. in August 2017 after two years in England, where she served as Director of Strategic Marketing at TASIS The American School in England. Maskalik presents on marketing strategies internationally. Past partnerships have includedthe Ten Schools Admission Organization, the European Council of International Schools, the Educational Records Bureau, Finalsite, and Evertrue. 

An active member of a number of international associations, Maskalik’s professional affiliations include the American Marketing Association, the Public Relations Society of America, and the European Association of Communications Directors (EACD). Her academic scholarship includes coauthoring “Social Marketing Environmental Issues,” a theoretically grounded text on social marketing strategies for influencing environmental behaviors.

“I’m thrilled to work with brilliant educators and innovators and to help accelerate CUE’s reach as we continue to pioneer a new category of professional learning networks,” said Maskalik.

Maskalik received a Bachelor of Arts in English from Southern Connecticut State University and a Master of Science in Organizational Communications from Central Connecticut State University. She lives in Camarillo, with her husband, Alex and daughter, Svetlana.

About Kristin Oropeza
Kristin is a full-time special education teacher, contract consultant, and educational content writer. She is a Google Certified Teacher (Level 1 and 2), Google Certified Trainer, and MIE Expert for 2020-2021.